Primal Pharm

Primal Pharm  is a health and nutrition company that curates the highest quality vitamins , supplements and education for combat sports athletes worldwide.

The goal of this brand was to evoke inspiration, action, and guidance. Although outwardly aggressive and seemingly “primal” at first glance, Primal’s brand personality is juxtaposed with a smart & sophisticated intellectuality. The brand should convey progression to a positive scientifically-based, high-tech future while be fun, bold and playful with puns, alliteration, and witty play-on-words.

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